POSITIVE FINDINGS:

1. Visibility of system status:

Nagivation of pages is visible throughout the pages which shows where we are now.

2. Match between system and real world:

All terminology are relatable to real world like reviews,contact us and outlets etc.

3. Flexibility and efficiency of use:

The features and description of each product is visible and flexible to use.

NEGATIVE FINDINGS:

1. User control and freedom:

checkout or payment process is not easy because there is no add to cart option or wishlist option so user didn’t freedomly used.

recommendation: Add an option of add to card then user will easy to checkout the product.

2. Consistency and Standards:

Its interface is not consistent like the menu bar(mobile phone, review,news etc) and search bar option over all pages.

3. Help and documentation:

there is no help option or any virtual agent to guide the user about the website.

recommendation: use live chat option to guide or to resolve person’s problem.